OUR STORY

Parenting requires trust in the choices you make – especially when it comes to your child’s safety. As a new parent of a tough, curious but above all eager to learn daughter, I was quickly confronted with the dangers that seemed to threaten around every corner.

My need to protect my daughter, without talking her into her carefree world where every new discovery can feel like magic, led to an intense search for information on how to best protect my baby.

This search for a safe solution exposed a painful lack of transparency. Protectors without CE certification, unclear material information, unsafe closures – it quickly became clear that safety was not a priority for many manufacturers, but a marketing term.

BackBuddy was created from a simple, yet powerful motivation: products that you can truly trust!

The Back Buddy is an innovative back, neck and back protector that adapts to your baby and not the other way around. As an improved version of an existing product, the Back Buddy is designed with care, attention to detail and a passion for comfort without compromising the safety of your baby!

Our products are not conceived at a conference table, but are born from the daily experiences of real parents. From moments of fear, of comfort, of “this must be better. ” Our drive for innovation does not come from the need to follow a trend, but to make a real difference.''

With BackBuddy I want to help parents and caregivers to experience these special moments in their children's development - the first steps, the discoveries, the falling and getting up again - in a safe and comfortable way.

I'm proud of what we've developed, and I hope it will be a valuable addition to you and your little one.

OUR VISION

At Back Buddy we believe in a
world in which every child can take their first steps safely, freely and confidently. We see a future in which parents feel supported in parenthood, knowing that their child is protected with care, quality and love. Safety is therefore not a detail for us but a starting point.

Because parenting is already challenging
enough, at Back Buddy we believe that every parent deserves products they can trust and that do what they promise. Backbuddy stands for safety without compromise , and for a fair market where parents can make the right choices for their baby's well-being.

OUR MISSION

Our mission is to support young children in their development by protecting them with high-quality, safe and honest products that offer more than just the product itself. Back Buddy develops each product with care, attention to detail and a passion for comfort.

We want to give parents peace of mind by delivering products that actually do what they promise — free from harmful substances, hypoallergenic, super cute, OEKO-TEX and (CE) Certified!

Backbuddy stands for transparency, comfort, uncompromising safety and true trust: we build long-term relationships with parents through honest advice, reliable products and an unconditional commitment to the well-being of their children.

OUR PRODUCTS

Our products are designed with care, attention to detail and a passion for comfort. With adjustable shoulder straps, the Back Buddy is guaranteed to have the right fit for your baby.

At Back Buddy we have an "and and" mentality instead of an "either or" mentality. Safety without compromise means that all of our products are not only safe and comfortable but also hypoallergenic, BPA free, designed with breathable and moisture absorbing materials and 100% chemical free.

OUR IMPACT

BackBuddy helps parents safely introduce their little ones to the world by providing reliable protection for their first steps – so that every fall is a chance to get back up.

BackBuddy not only offers safe products, but also the opportunity for an emotionally safe learning environment and reliable information – so parents can make informed choices. We believe that honest choices are only possible with honest information. That’s why we use our blog and content channels to break down misunderstandings, share facts, and help parents navigate the propaganda flood.

WANT TO KNOW MORE ABOUT BACKBUDDY?

Still unsure about BackBuddy or just curious about parenting, safety and care tips? Check out our blog. We share useful articles, honest information and fun facts for you and your little one.

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